Project Overview
Dr. Jyoti Gupta runs one of South Delhi's most respected dermatology and hair clinics — but despite years of clinical excellence and hundreds of satisfied patients, her Google presence told a different story. The clinic was ranking on page 3 for its most important keywords, had an inconsistent review profile, and was losing high-intent patients to competitors who were simply better optimised.
South Delhi's dermatology market is one of the most competitive in India. Patients searching for skin treatments, hair loss solutions, and aesthetic procedures have dozens of choices. The clinics that dominate the local pack don't just have better doctors — they have better digital infrastructure. Dr. Gupta had the expertise. She needed the infrastructure.
Our Approach
We began with a comprehensive audit of Dr. Gupta's entire local digital presence — Google Business Profile health, keyword ranking gaps, competitor analysis, and review standing. What we found was a clinic with exceptional patient outcomes but zero visibility infrastructure.
Dr. Jyoti Gupta Clinic had years of exceptional patient outcomes but almost no digital footprint to show for it. Patients were leaving happy but their experiences were staying silent. We came in with one mission — turn every satisfied patient into a visible proof point on Google.
Full Google Business Profile audit and rebuild — categories, services, geo-tagged photos, and clinic description optimised for South Delhi dermatology searches
Keyword targeting strategy built around the highest-intent search terms patients actually use — "best dermatologist South Delhi", "skin specialist near me", "hair loss treatment Delhi"
Launched the Glow Review Program — a Scan to Win campaign placed at the clinic reception and exit, inviting every patient to leave a Google review for a chance to win a curated Dr. Jyoti Gupta skincare hamper
Branded standees designed and installed at 3 touchpoints inside the clinic — reception desk, consultation waiting area, and exit corridor
AI-powered review reply system activated — every new Google review responded to within 2 hours with personalised, professional responses
Monthly local SEO reporting tracking keyword position, profile views, call clicks, and direction requests
The Results
Within 60 days of launching the Glow Review Program and rebuilding the Google Business Profile, the numbers told the story clearly. The Scan to Win campaign placed at the clinic reception became the single most effective patient engagement tool the clinic had ever used — patients were not just leaving reviews, they were leaving detailed, keyword-rich reviews that Google's algorithm rewarded immediately.
The clinic moved from page 3 to the #1 position on Google Maps for "best dermatologist in South Delhi" — its highest-value keyword. Appointment bookings doubled. The Google rating climbed from 3.9 to 4.8 stars with over 80 new reviews collected in the first 90 days. New patients began arriving pre-sold — already trusting the clinic before they walked through the door because of what they had read on Google.
